Research shows that: the size of the market close to 3700000000 euros in Germany on foot
a study done by the German Association of hiking commissioned the show, Germany every year nearly 40000000 lovers walking equipment spending is expected to reach 3700000000 euros. Based on the results of 7500 copies of survey.
This the name is "hiking: a study of the bright future of the market" for the current German hiking market situation and provide reliable data and facts, which noted that about 39800000 Germans or 56% respondents considered themselves to be “ active lovers walking ”.
“ this means that the foot is the outdoor sports form, the Germans current favourite ” Chair Dr. Hans-Ulrich Rauchfuss said the German Association of hiking. In addition, mountain activities are also very popular in Germany, an outdoor activity, this can be from a number of member Mountaineering Association big in evident.
“ over the past few decades, our membership numbers remained steady growth. 2009 new member 37000, a growth rate of 4.57%, we have increased the most years history. ” German news spokesman Thomas Bucher said the mountaineering association.
Although there has been no clear boundaries between hiking, hiking and mountaineering activities, but one thing very clear is “ outdoor activities have become the mainstream of today's society. ” CEO Klaus Wellmann said the Munich exhibition company.
“ as of now lovers walking is always Deuter the biggest target customer group. CEO Bernd Kullmann ” the Brand Company said.
According to the research shows that the most popular hiking equipment is a jacket (92%), followed by the backpack (80%), hiking shoes (72%), sleeping bag (62%) and hiking map (58%). But no matter the hikers to buy what products, key standards, they are to choose the quality and function.
The report estimates that the German hikers spend per year per capita amounted to 92 euros and thus infer the German hiking market size of about EUR 3700000000 in equipment, but this data does not include the cost of the other people in the outdoor equipment.
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